Your building might have the best location, the sharpest signage, and the cleanest windows in Chicagoland… but if the landscaping looks tired, overgrown, or neglected, that’s the impression customers take with them before they ever walk through your door.Here’s the truth most business owners don’t realize until it’s too late:Your landscape is silent marketing that works 24/7/365.
- First Impressions Happen in Under 7 Seconds
Research from Texas A&M shows that people form a lasting opinion about a property in less than seven seconds. A polished, vibrant landscape instantly communicates “successful, detail-oriented, trustworthy.” A sloppy one whispers the opposite—even if your business inside is flawless. - Landscaping Directly Impacts Revenue
- Retail stores with healthy, seasonal color see up to 11% higher foot traffic (University of Washington study).
- Well-maintained properties command up to 12% higher rental rates and sell faster (American Society of Landscape Architects).
- Banks and credit unions with professional grounds report higher customer perception of “safety and stability” jumping dramatically.
- It’s Cheaper to Prevent Problems Than to Fix Them
One storm-damaged tree crashing into a parked car or storefront can cost tens of thousands in repairs and liability. Regular tree care, proper pruning, and smart irrigation prevent 90% of those headaches—and keep your insurance company happy. - Seasonal Color = Free Advertising
Bold spring tulips, summer annuals, and fall mums make your property camera-ready. People stop, snap photos, and post them. That’s free social-media exposure you can’t buy. - Employees Love It Too
A green, inviting outdoor break area reduces stress and boosts morale. Companies with thoughtful landscaping report higher employee satisfaction and lower turnover.
At J. Brtis Landscape Company, we’ve seen it hundreds of times across Chicagoland: the day we finish a new seasonal color rotation or restore overgrown shrubs, the property manager gets compliments for weeks. Tenants stay longer. Customers linger. Leasing agents close deals faster.Your landscape isn’t just “grass and flowers.”It’s the handshake your business gives the world before anyone meets your team.Ready to turn your grounds into a competitive advantage?→ Get Your Quote We’re WBE-certified, Chicagoland-based, and obsessed with making local businesses look their absolute best—since 2013.
Let’s make your property the one everyone remembers (for all the right reasons).
